Sunday, March 26, 2006

Pushy or keen? PC World

It's a fine line in retail between trying to engage customers in long and profitable relationship and coming on too strong. This morning, a Sunday, I saw a young mother juggling her restless kids trying to buy an antivirus package. Not a large personal retail commitment by her, and clearly all she wanted was to get on with the day. However, the keen young salesman knew his job was to sell in the options so off he went ,"how do you wish to pay?".

"Credit card" she said, wrestling a toddler down the aisle.

"Do you pay that off monthly?" he continued.

As the conversation went out of earshot I had to wonder whether it would have been more appropriate to just make her experience as easy as possible. That way, she might come back again.

Tags: , ,

No comments: