Friday, April 07, 2006

Say it with a Story

Numbers numb, jargon jars,and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.
Andy Goodman, who teaches storytelling.

By the way. Another great moment of inspiration from Andy. Check out that URL. It has a purple.html filename. Try changing that to green.html. I've never seen that before and it's interesting how it changes the mood of the site. My mind is whirring as to how Andy incorporates that into marketing. Clearly someone worth knowing!

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