Taxi drivers' choices of car in the UK can often be something of an urban joke- remember the Nissan Bluebird? But there is a serious side to this. Cabbies are only going to choose cars that are cheap to run and reliable so for them to choose your car, as a motor manufacturer, should be taken as quite an endorsement. In particular, if your car is a cutting edge hybrid, it is a specific challenge to gain acceptance in the marketplace.
Now the Toyota Prius seems to be selling fairly well, but the other night I was picked up by a cabbie who was two days into his ownership of a Prius. He's a little nervous as to how the decision will play out, with 100,000 miles anticipated over the next two years, but so far he's been laughing all the way to the bank from the petrol forecourt. If you are in the environs of Alcester anytime soon, check in on Merv and see how he's getting on. Nice guy to boot.
Tags: technology, Alcester, automotive, hybrid