Information Technology is a male dominated industry. Every one knows that. Lots of steps are being taken around the world to redress the balance. We all know that too. Are we waiting to see what the results are? NO... everyone just wants to see how the Australians are handling this, and expecting a good laugh.
True to form, the Oz strategy is to take IT rolemodel women and show them in a sort of Pirelli calendar. Exactly what we expect. Well done Australia.
Those who think that Sonja is a little close in composition to a certain UK TV advert which I was involved with in 2001, need not fear that I was in anyway involved in this calendar. I'm just a blogger.
Tags: technology, IT, women, calendar, glamour, stereotypes, pin up, sexy