Thursday, July 13, 2006

Business... Make it personal

In this modern age of IM, blogs and emails I've just had an extremely refreshing experience. I've had a one hour phone call with the CEO of a large technology company we are wanting to do some business development with around a BIG opportunity. We must have spent 90% of our time NOT talking business or technology. We've not met before and covered about everything from William Pitt the Younger to the demise of native Indians as Europeans populated North America.

I've little doubt that this 'small talk' was essential to building trust and therefore securing the partnership. Don't forget that business is done between people. Make those calls.

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