Just when you were thinking about upgrading to a new 3G phone, someone mentions 4G and you freeze...
Much like the annual hunt for the first Christmas Selection Packs to hit the shops, I've spotted the first public reference to 4G telephony outside of techy circles (and if I'm honest, without really looking seriously).
And it came from the Johnny Latecomers of the mobile industry- the US. They've caught up, and in the shape of Sprint Nextel's CEO, Gary Forsee, have announced their intention to go through the next step change.
However, after the performance hype of 3G, Mr Forsee is being more circumspect and referring to a "10 fold cost-performance improvement" which keeps the detail nice and wide open.
Tags: technology, business, mobile, telephone, 4G, fourth generation, Nextel