The evidence that our planet is undergoing major climate change is all around us, but whether or not you accept that is irrelevent (yes, and possibly parochial). Sustainability is a word often attached to the "green lobby" but actually, it has far wider connotations and there are few excuses to be cynical. I thought that this video about our changing world illustrates the point really well.
Watch the video and then consider how these trends, which are beyond any one of us to change or escape, will affect your business. This is also what sustainability is about. Further, all these extra babies will be needing energy and resources too. In fact sustainability is not just about how much pain can you tolerate, or how can you dodge the bullets- there is opportunity in change for the smart and agile.