Monday, January 22, 2007

Brand Sincerity

Some Leadership consultants spoke in our Monday morning prayers today. They talked about how great companies that sustain phenomenal growth over long periods of time often have 'brand sincerity'. A great test of this sincerity is that they communicate the same message (brand values, principles, strategy, purpose etc) to the public, as they do to their employees.

Some businesses even buy their public domain advertising in a way which targets their own employees.

I know of many companies which would fail this brand sincerity test. How would yours fare?

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