Hold on to your hats. Whilst the world's eyes are on the major social networking manouveres by Google, NewsCorp (MySpace), Yahoo et al, there is a breed of niche network providers squaring up to fundamentally change entire sectors. The latest is OrganizedWisdom which enables people to share their health care experience. Whilst the site might not be rewarding today... just watch as the knowledge base explodes exponentially on the back of the user base growth. The whole thing will start to feed itself and, as long as the back end and finances of this service can scale, I predict that this could become the hottest technology in the whole health care sector.
There is a fantastic interview with the co-founder, Unity Stoakes, by Shahid Shah on Healthcare Guy. I've not seen such a well formed description of the impact of Web2.0 on health care. Doctors talk about the Google effect bringing patients in with ideas about what's wrong with them. This is just the start of a new wave of super-consumerism.
Tags: technology, IT, Internet, Web2.0, OrganizedWisdom, social networking, health care, healthcare, consumerism, super-consumerism, super-consumer