On Monday Salesforce.com, probably the world's leading provider of Software-as-a-Service (SaaS) through it's CRM solutions, upped the ante. Now that users are comfortable with the web based software delivery model, Salesforce are making AppExchange (ApEx), their proprietary application language, available to customers and developers. This means that Salesforce will become closer to being a data and processor utility. The utility's services will be available to users through the use of ApEx.
This is a major shift in marketing... not a shift in policy, as this infrastructure play must have been their long term play for many years (otherwise they'd have farmed it out). Salesforce are now in direct competition with SAP. Who'd have guessed that when the company was founded in 1999? That's why they're worth 3 times as much as YouTube :)
Tags: technology, software, service, SOA, SaaS, Salesforce, AppExchange, Apex, SAP, infrastructure, IT, enterprise, data utility