Last week I found myself needing a taxi in the West End of London and I walked for about 15 minutes (or a dozen blocks in US money) before I was finally able to hail one down. Frustratingly, I could see available taxis in the distance, but only long enough to tease me with their yellow lights before they melted round a corner. I had an "Ah ha!" moment, realising the market for an app which could broadcast my geotagged need for a taxi pronto and drivers in the area could swoop to my location. My mind raced with the thrill of seizing upon the opportunity- from writing the business plan through to a glitzy launch.
So, you can imagine my annoyance this week when I found that someone had beaten me to it. Still, perhaps they've executed the idea badly? Perhaps there'll be flaws in their offering? Sadly not. I have to hand it to Hailo, they've done a great job. The "first time use" experience is slick, the app is intuitive, the marketing is simple but effective (it was the sight of a Hailo emblazoned taxi which drew my attention to the app) and it works. Available on the iPhone and Android, I highly recommend Hailo- even if they did beat me to it.