Apple Join New-Year dieting fad with MacBook Air

OK, so who saw the MacBook Air coming? Any mention at Consumer Electronics Show? No. The next expected step from Apple to be announced in the Steve Jobs keynote at Macworld 2008 was variously touted, but was broadly along the lines of exploiting the market position gained by the iPod Nano, iPhone and Apple TV. BUT NO. How's this for breaking the rule book... an ultrathin laptop! Or THE ultrathin laptop? Given the number of suppliers needing to cooperate around the launch of a innovative laptop, it is amazing that it was kept so well under wraps. The closest whiff we all had was the speculation around the FlashMac- technology which we see here in the solid state drive.

Actually, perhaps all that just shows how far my finger has strayed away from the pulse?

It is not yet known when true devotees will be able to dig deep into their pockets in the UK, but there are surely many waiting for the excuse. The common theme to all of Apple's product launches recently has surely been their ability to exceed expectations... and with each launch those expectations get higher.

Actually, despite this post following the attention grabbing headline announcement, I think the most impactful thing mentioned by St.Steve of Jobs is the hi-def Apple TV. The MacBook Air clearly has the wow factor and will be snapped up by niche buyers, but hi-def has far wider appeal and relevance. Surely Apple have to open up to having products like this being resold through high street consumer retailers? That's where people realise that hi-def is what they always wanted. Will Apple do it? This stuff is too good to sit in minimalist 'computer shops'.

Web2.0 Will Re-Ignite of the Value of Information

The Internet killed the value of information. Information became so pervasive that traditionally information-based businesses needed to reinvent themselves to survive because a few button clicks in Google (or even AltaVista) could open up a library of information more impressive than most... well... libraries. Professional service providers became undermined by automated tools and strove for added value.

With Web2.0 allowing almost anyone to become a publisher, you might have expected this trend to continue. Has it? Will it? Actually, I'm going to be rash and make a prediction. Safe in the knowledge that I can delete this post down the line, I'm going to put my head on the block of futurology. I believe information has become such a commodity that people are finally starting to recognise the value of good quality sources. Others might say that we've all experienced misinformation online and that such scraping of the barrel was bound to induce a hockey stick kicker. Differentiation has real meaning. Wikis compiled by professional service providers are garnering a respect not seen since the late eighties. Beware the expert- they're back, and they really are experts!

The true acid test though, is "are people prepared to pay for it?" Look out for those green shoots. Expect a resurgance in subscription newsletters, but watch for the subtle transfer to the blog format. Round the corner is a new wave of knowledge commerce.